Al Ezz Perfumes (often referred to as Alezz Oud) is a Saudi Arabian fragrance house that has gained significant popularity across the Gulf region, particularly in Saudi Arabia and Kuwait, for its high-performance and luxury Arabic scents. The brand specializes in high-quality oud, incense, and modern oriental perfumes that often go viral for their exceptional longevity and "sillage" (scent trail).
Popular Collections & Fragrances
The house is best known for its Hersh and Klikat collections, which feature bold, versatile scents.
Hersh Lahab (Hersh Flame): A highly acclaimed unisex "joker" perfume suitable for all seasons. It features notes of basil, vetiver, and black pepper, with a grapefruit heart and patchouli base. Reviewers on Reddit have praised it for its intense projection that can be smelled from several meters away.
Hersh 2: A newer 2025 release described as a fresh, spicy, and sophisticated masculine fragrance. It is often compared to the DNA of luxury scents like Louis Vuitton's Imagination.
Alezz 1: A more traditional, elegant Arabic perfume focusing on Indian Oud, Saffron, and Lavender.
