Hersh Mehwar by Al Ezz Lel Oud is a refined and modern fragrance that blends soft florals with smooth woody depth, creating a unique and elegant olfactory signature. Designed for those who...
Hersh Zero Degree Celsius by Al Ezz Oud is a fragrance of extremes. Crafted for the modern connoisseur, this 100ml Eau De Parfum is a bold expression of contrast—combining the freezing freshness...
Hersh Bakhouri Perfume is a luxurious fragrance experience that blends the rich traditions of incense with modern touches. This perfume is considered the king of woody fragrances, specially crafted for...
Al Ezz Perfumes (often referred to as Alezz Oud) is a Saudi Arabian fragrance house that has gained significant popularity across the Gulf region, particularly in Saudi Arabia and Kuwait, for its high-performance and luxury Arabic scents. The brand specializes in high-quality oud, incense, and modern oriental perfumes that often go viral for their exceptional longevity and "sillage" (scent trail).
Popular Collections & Fragrances
The house is best known for its Hersh and Klikat collections, which feature bold, versatile scents.
Hersh Lahab (Hersh Flame): A highly acclaimed unisex "joker" perfume suitable for all seasons. It features notes of basil, vetiver, and black pepper, with a grapefruit heart and patchouli base. Reviewers on Reddit have praised it for its intense projection that can be smelled from several meters away.
Hersh 2: A newer 2025 release described as a fresh, spicy, and sophisticated masculine fragrance. It is often compared to the DNA of luxury scents like Louis Vuitton's Imagination.
Alezz 1: A more traditional, elegant Arabic perfume focusing on Indian Oud, Saffron, and Lavender.
